Cost-Effective Print Marketing

I am a work at home mother. And even though I am home all day, and I get to spend far more time with my kid than a lot of working mothers, I still use an Eco Virtual Assistant to ensure that the time I'm spending working is truly the most rewarding financially for me.

My proposal is the go in with a job in mind, but then don't buy till you've taken the time to actually search. Write the stock numbers down or place them into a holding area on the site in a few days or whenever you have someone looking at your options with you, then get the picture they have depending on what you're producing. Example for cover, make sure that you get large enough to pay this size with resolution, then you can reduce and crunch resolution to use for website art and on marketing your business with print.

Let's say that you want to send out a mailing to a new mailing list which you have acquired. We'll say that you are marketing a service to law firms. You want to provide clerical content and personnel support. You have gotten quotes from a printing company and it's pretty pricey. So you cut costs wherever possible, including using uncoated paper and a very light weight of paper. You jettison special designs and go for a bare-bones mailing.

To quote a line from Winston Churchill, "However beautiful the strategy, you should occasionally look at the results". The next six tactics are used by successful entrepreneurs whom urge writing copy or a mix of both. The principal goal of these tactics is to get you to stage 5 with a plan of action to start writing your content so you can do what Winston suggests, quantify the results.

An advert (whether purely text or text and images) is very impersonal. Whereas a good news story will personalise your company in your readers' eyes and so make a connection.

Mail - If the choice is to mail and you are a small business, the recommendation is to use the 4.25" x 5.5" due to reduced postage cost, reduced print cost and, hopefully, reduced design price. Considering the USPO standards, place coupons for specials on the back and an approach is to display your business information. One or two coupons with a pleasing lay-out will fit nicely on the back left under the return address. As it cheapens the appearance we don't recommend putting coupons on the front. Do put a notification on the front the coupon specials are on the back.

These are just three of the best marketing materials in print which you can use. And while print marketing seems old in the current standard, it's still useful in marketing your therapy practice.

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